A great web persona should at least include social networking tools and social media tools. A great web persona today starts with a Twitter account. Below is a general guidline of what tools to use to develop a web persona
- use activity stream tools like twitter
- use social networking tools like facebook or myspace
- use social media tools like youtube to create and share
- use cloud tools to collaborate
KARIM’s challenge is a good example of web persona development
No, I'm not an expert myself and never claimed to be an expert :)
This idea came to my mind when my friend Anna told me aboutNaNoWriMo, how she did it 5 times, and how efficient it is.
So I thought to myself: how about asking people like Chris Brogan, Darren Rowse, and other people to take a challenge where they'll create a new personnality known by its nickname and nothing else. And starting to promote it, making that new entity evolve and gain audience and sympathy.
WHY?
That would be a very intersting experiment in both marketing and socialmedia. The challenge if you (yes, you're invited too) take it, is to demonstrate how a "normal" person can draw interest, success and sympathy. In other words, prove that it's really doable for and by everyone if they apply some of the ideas you're using/preaching.
The Rules:
- Choose a nickname and use it.
- Forget everything about your past, friends, connections, content. Everything!
- Start from nothing and build something worth attention and sympathy.
- Do NOT invest gazillions of dollars in ads. I fact, do not pay for ads.
- Do not use your current network to promote. Create new twitter, friendfeed, digg (whatever) accounts.
- Don't give hints (any hint) on who you really are.
- You can tell your readers about this challenge, but give no hint about who you will be.
- (If you want) and If you choose to prove efficiency by generating money. Think about helping a charity :)
- You have two (02) weeks to do this.
I'd really like to see many people taking this challenge, and I think that it will be a very entertaining and educating experience. So? Ready? :)
address a twitter account and a social network profile.
