A web persona is an online identity typically consisting of an email 
address a twitter account and a social network profile.
A great web persona should at least include social networking tools and social media tools. A great web persona today starts with a Twitter account. Below is a general guidline of what tools to use to develop a web persona
- use activity stream tools like twitter
- use social networking tools like facebook or myspace
- use social media tools like youtube to create and share
- use cloud tools to collaborate
- use branding tools for creativity – avatars etc.
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